By john Games are no longer just entertainment—they’re becoming the backbone of multimedia franchises. In 2025, major studios are structuring tevi toto transmedia storytelling around games first, movies second.
The success of Cyberpunk: Edgerunners and The Last of Us series inspired a new wave of interconnected projects. Ubisoft’s Assassin’s Creed: Nexus Universe now synchronizes game events with ongoing streaming episodes, allowing fans to influence storylines through gameplay outcomes.
Netflix, Amazon, and Disney+ have entered the gaming space aggressively, funding companion games that extend the lifespan of their biggest franchises.
Industry experts say this shift represents a paradigm change. “Games are now the primary narrative format of the 21st century,” said creative director Liam Ortega from Transmedia Lab.
With interactive storytelling and AI-generated branching narratives, the distinction between film and gameplay is fading—ushering in an era where players are no longer just audiences, but co-authors of pop culture itself.